Facebook is still the king of social media and the chances are that your current and prospective donors are regularly using Facebook.
Fundraising with Facebook is one of the most untapped online fundraising ideas, and it’s really simple. Capitalize on Facebook’s popularity by fundraising directly on your nonprofit’s Facebook page. Very simply you can add a donate button, which links to your donations page on your website.
Or you can utilize the Facebook Fundraising Tools which is a digital payment system that allows a 2-tap giving by using a donor's saved credit card from their Facebook account.
We have entered a new era in online and mobile fundraising. If donors understand how the technology works and become comfortable with it then there will be a shift away from donating via the nonprofit's website. Its certainly a hassle free and quick mobile way of donating to your favorite charity. We live in such a mobile age, where almost everything can now be done from your smart phone while waiting in line at the grocery store. It is a radical change in the way we can digitally transfer cash payments.
I find myself thinking about how I can use this new technology to help nonprofits process donations better. Due to Facebook’s new Fundraising Tools, we can now track exactly how much funds are raised from Facebook and two-click, password-protected or fingerscan “Pay with Facebook” buttons on our websites, in text messages and mobile apps.
The new tools are only available to 501(c)(3) nonprofits located in the United States and you must complete a three-step application process.
Many nonprofits, charities, and NGOs located outside of the United States are frustrated that most new online fundraising tools are not available to them. I am told that it is due to a lack of an international database of verified nonprofits. The Facebook vetting process is made possible by GuideStar – a database of verified nonprofits operating in the United States. There are currently efforts underway to rectify this issue and to build an equivalent database on an international level. That said, for nonprofits in the United States who want to use Facebook’s new fundraising tools, your nonprofit must complete a three-step application process.
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Charitable Giving on Facebook