HEIDI MARIE GRASSLEY
PERSONAL PROFILE
Website Designer
Internet Marketer
Web Copywriter
Digital Photographer
Event Manager
Project Manager
Business Consultant
Native English Speaker with conversational Spanish
British & US Citizen
Website Designer
Internet Marketer
Web Copywriter
Digital Photographer
Event Manager
Project Manager
Business Consultant
Native English Speaker with conversational Spanish
British & US Citizen
SKILLS
- Microsoft Powerpoint, Excel, Word, Publisher, Photoshop, Apple Mac OS & Applications, ACT Sales Database, Microsoft Access Database, I-Contact, Constant Contact, Mail-chimp, Wordpress, Weebly.
- Internet Marketing, Web Copywriter, E-commerce, Social Media Marketing, Digital Outreach, Content Marketing including blogging & press releases, branding, database building, B2B, market research.
- Networking and outreach to vendors, media, sponsors, local businesses and in the community.
- Project Manager on large website design, development and marketing campaign.
- Professional digital Photographer
- Workshop leader experienced in public speaking
- Staff and volunteer recruitment & training
- Event management including corporate, fundraising galas & large scale sporting events.
- Operational Venue Manager including live TV production.
- Native English speaker with conversational Spanish.
PROFESSIONAL EXPERIENCE
OWNER, HMG DESIGN, WINSTON-SALEM, NC, USA - 2009—PRESENT
Managing a full service digital agency including winning new business, networking, managing key accounts and defining marketing strategy for clients. Project managing new website builds and training client teams to update the content of their websites to increase web traffic.
Services provided include website design, development, hosting and digital photography. Managing online marketing campaigns that blend search engine optimization with content and social media marketing to generate compound growth for our clients.
Managing and promoting large scale fundraising events including developing event sponsorship programs. Running press campaigns and working with trade press. Conducting market research to identify target markets and evaluate advertising opportunities. Monitoring competitor activity and analyzing pricing and brand positioning for clients.
Services provided include website design, development, hosting and digital photography. Managing online marketing campaigns that blend search engine optimization with content and social media marketing to generate compound growth for our clients.
Managing and promoting large scale fundraising events including developing event sponsorship programs. Running press campaigns and working with trade press. Conducting market research to identify target markets and evaluate advertising opportunities. Monitoring competitor activity and analyzing pricing and brand positioning for clients.
MARKETING & EVENTS DIRECTOR, UNEX TOWERLANDS, ESSEX, UK - 2003—2008
Successfully managed the new business development and marketing process in a proactive role to generate leads and win new business. Responsible for sponsorship packages and building relationships with corporate and community partners. Managed customer care and VIP hospitality areas during events. Developed membership promotional program and sales team. Managed retail outlets, point-of-sale and venue ticketing system. Designed and built a new website with e-commerce. Identified new income opportunities whilst cultivating existing relationships to ensure ongoing financial success.
Planned and coordinated a wide range of events including international equestrian shows, exhibitions, trade fairs, fundraising, corporate conferencing and team building events. Organizing the practical details from initial planning stages to running the event on the day. Meeting with clients to determine event requirements and budget proposals. Booking entertainment, catering, audio-visual, IT and trade stands and ensuring that all the elements of the project came together on schedule to create a successful event. Liaising with production & equestrian teams during the live broadcast of BBC’s Sport Relief Fundraising TV program ‘Only Fools on Horses’. Supported the General Manager with operational management of venue and managed in his absence with sporting events up to 4000 people on site. Supervised the team and scheduled temporary event staff. Responsible for organizing The Charitable Trust’s events including volunteer recruitment, scheduling and training.
Planned and coordinated a wide range of events including international equestrian shows, exhibitions, trade fairs, fundraising, corporate conferencing and team building events. Organizing the practical details from initial planning stages to running the event on the day. Meeting with clients to determine event requirements and budget proposals. Booking entertainment, catering, audio-visual, IT and trade stands and ensuring that all the elements of the project came together on schedule to create a successful event. Liaising with production & equestrian teams during the live broadcast of BBC’s Sport Relief Fundraising TV program ‘Only Fools on Horses’. Supported the General Manager with operational management of venue and managed in his absence with sporting events up to 4000 people on site. Supervised the team and scheduled temporary event staff. Responsible for organizing The Charitable Trust’s events including volunteer recruitment, scheduling and training.
PHOTOGRAPHER, FREELANCE, LONDON, UK — 1993-2003
Traveling world wide to photograph assignments for a wide variety of clients including corporate, property, architecture, travel, non profit, magazines and publishers. Researched and photographed a wide variety of international book projects for Thames & Hudson and Dorling Kindersley (DK) Publishers, London, UK. Accredited corporate photographer for BP Solar, Spain.
EDUCATION
SIMMONS COLLEGE, BOSTON, MA — 1989 BACHELOR OF ARTS
BUSINESS MANAGEMENT & INTERNATIONAL RELATIONS
SAN FRANCISCO STATE UNIVERSITY, CA — 1990-1993
DIGITAL MEDIA PROGRAM